Traditional qualitative methods have the capacity to create rich and nuanced understandings of participants’ lived experiences, but this richness in understanding has often been at the expense of scale. For instance, Mason (2010) completed an empirical analysis of the...
This chapter provides a broad introduction to the modelling, cleaning, and transformation techniques that must be applied to social media data before it can be imported into storage and analysis software. While each of the above topics in itself encompasses a wide...
